This collection, created by Fede Pouso exclusively for Just the Sea, is based on the innumerable myths of the mermaids and the sea.
"These mythological marine creatures, half human, half fish, do not come to sing to hypnotize us or to show us their absolute beauty, they do not want to be goddesses, because theirs is already the gift of life.
These aquatic women are real women who master the power of vulnerability and feelings, from them arises the fluidity of finding oneself, without artifice, without falsehood, without deception.
The blue, just like the ocean, represents the depth and the hidden, the unexplored . I consider my work to be a constant search to get closer to women, a contact with my hidden feminine side, unknown to me.
I like to portray the woman not as a muse, not as an object of desire, he portrayed her as if he was making a car portraying my authentic feminine side."
About the author, Fede Pouso
It is a Sea Lover from the cradle, born in Montevideo, Uruguay, in 1988.
He carries the sea as an essential element linked to his childhood memories and his family.
Graduated in 2010 as a Fashion and Textile Designer, he started his professional career at an early age as assistant and right-hand man of one of the most important haute couture designers in his country.
At the age of 23, he began working as a stylist in numerous fashion editorials for the main magazines in Uruguay.
As an art director and fashion producer, he works creating campaigns and visual content for designers and different brands, managing to be part of the direction and art team of the Uruguayan Fashion Week. He has worked, among other fashion brands, for Fendi, Calvin Klein, Clinique...
Since 2015 he has been living in Madrid, Spain, the land of his immigrant parents, where he has made a foray into the theatre as a costume designer.
His foray into the world of the visual arts comes from watching his mother paint as a child.
He thus becomes a self-taught artist in Madrid, always exploring new paths that force him out of his comfort zone.
In his works he uses fashion, painting and colour as a means of transmitting a way of seeing the world, seeking to communicate what damages and generates love.
Fede Pouso is passionate about people who go against the grain and dedicate their time and lives to proving that we are not pre-programmed, that we are not just a chess piece and that love, our self-esteem, is the only cure.